SUPER 73

In 2016, a group of friends set out to build a stylish, fast adventure bike, turning a small Kickstarter goal of 25 bikes into 500+ orders and launching SUPER73. With no investors or marketing budget, the brand grew through creators, celebrities, and its early community—the “Super Squad”—whose group rides and viral content spread nationwide. Custom bikes for stars like Post Malone, Madonna, Will Smith, Anderson Silva, and Paris Hilton propelled the brand globally, and today, with hundreds of thousands of riders, SUPER73 is a leading tastemaker shaping the future of electric two-wheel transportation.